I’m so thrilled to softly relaunch Elva Mae Boutique! For those of you who are new here—welcome!
I first launched Elva Mae in 2018 after graduating from Kennesaw State University. At the time, I was married and a mom of two, holding a Marketing degree and searching for my path.
With a leap of faith, I created Elva Mae Boutique as an online boutique, occasionally hosting pop-ups for in-person shopping experiences.
As I evolved, so did the brand. I found myself gravitating toward styling, creative direction, and production—working alongside talented photographers and creators. While I loved that journey, I’ve never forgotten the heart of where it all started: the boutique.
Over the years, many of you—my original EM community—have told me you missed the shop. You’ve asked when it was coming back, and I’ve heard you. Your loyalty and support through every season—both personal and professional—has meant the world.
To be honest, life hasn’t been linear. I experienced a heartbreaking divorce that forced me to start over in many ways. Rebuilding as a woman, mother, and entrepreneur has been raw, real, and ongoing. But through it all, one thing remained clear: my passion for creating and curating pieces that reflect who you are—and who I am, too.
So today, I say thank you. Thank you for your patience, your encouragement, and your love.
With the support of some amazing new team members, Elva Mae is back—with fresh styles, thoughtful products, and a renewed sense of purpose. I can’t wait to be a part of your lifestyle again!
Here’s to new beginnings, familiar roots, and everything in between.
I love you all. — Deanna
