About Elva Mae Boutique

Our mission is to Embrace, Love, Value, and Affirm women through fashion and community. 
What we stand for:
We are ELVA – a body positive community and boutique of real women.


As women we are all shaped differently, which is what makes us so uniquely beautiful. Online shopping, while convenient, also has its drawbacks as we all know. If your items don’t fit, you must pay for return shipping, then you have to wait for your exchange to come in a few weeks later. This is why we offer fast, FREE shipping on ALL orders, and FREE RETURNS on regular-priced items. Our goal is to make your shopping experience as easy as possible, and we genuinely want you love your items! We love hearing women tell us how beautiful and trendy they feel when they wear our styles. We also feel that diversity is very important. If you follow our Instagram feed, you’ll see that we use a range of women of different heights, sizes, and ethnicities because it is important that women everywhere see themselves represented by our brand.

We see you. We Embrace You. We Love You for the woman You Are. We Value You not only as customers, but as strong, powerful women. We Affirm You because we all need that reminder sometimes that we matter. Welcome to Elva Mae, Gorgeous.

Meet Our Founder & CEO

Deanna Rice has been passionate about fashion since childhood. From a very young age she collected Delia's magazines and began drawing fashion illustrations, in hopes of becoming a professional fashion illustrator. Using her younger sister as a muse, she loved dressing her up for "photo shoots" and styling outfits. Deanna has a B.A. in Marketing from Kennesaw State University. Her work background includes retail management and visual merchandising. She is married with three beautiful kids, and an adorable chocolate labrador retriever. Formerly the owner of Rice Tasty Treats, she still enjoys baking and cooking. Her passions are God, family, fashion, social justice, and food.