About Elva Mae Boutique

Our mission is to Embrace, Love, Value, and Affirm women through fashion and community. 
What we stand for:
We are ELVA – a body positive community and boutique of real women.


As women we are all shaped differently, which is what makes us so uniquely beautiful. Online shopping, while convenient, also has its drawbacks as we all know. If your items don’t fit, you must pay for return shipping, then you have to wait for your exchange to come in a few weeks later. This is why we offer FREE shipping on all orders, and FREE returns on regular-priced items. Our goal is to make your shopping experience as easy as possible, and we genuinely want you love your items! We love hearing women tell us how beautiful and trendy they feel when they wear our styles. We also feel that diversity is very important. If you follow our Instagram feed, you’ll see that we use a range of women of different heights, sizes, and ethnicities because it is important that women everywhere see themselves represented by our brand.

We see you. We Embrace You. We Love You for the woman You Are. We Value You not only as customers, but as strong, powerful women. We Affirm You because we all need that reminder sometimes that we matter. Welcome to Elva Mae, Gorgeous.

Meet Our Founder & CEO

In 2016 I won a complimentary private shopping party at a local boutique. I invited a few close friends, including my best friend who is curvy. The boutique, while it had fabulous & unique offerings, only had sizes small through large available. I noticed that as we were trying on, my best friend was only able to enjoy the champagne and look at the jewelry. That really bothered me, because I think she is one of the most beautiful women in the world, and she was unable to share in the full experience because she had curves. That was the first time I thought about the idea of possibly launching an inclusive boutique for women of all sizes. It wouldn't be until I graduated College in 2018, that I gathered the courage to step out on faith, and launch Elva Mae Boutique, named after my amazingly strong Grandmother. 
Since I was a child, I knew I wanted to work in fashion. Style is unique to each individual, and that's what I love about fashion. Style is a form of self-expression. My goal is to make sure that every woman, regardless of size, ethnicity, and economic status, has affordable access to trendy styles that best express who they are. 
Some fun facts about me: I'm married with three sons, and a chocolate lab. I serve as Chair on the board of a local nonprofit organization that is near to my heart, Presencia. I have a heart for social justice, and I love food!
I look forward to sharing this journey with you, Mae Babe!
Deanna Rice